Our Services

Helping clients with diverse research needs from new product testing & launch strategy research including copy-testing, & year over year U&As


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Our Core Expertise

1. Category Landscape Mapping Research: ATU, U&A, Positioning research, Product experience research etc.

2. Communication Research: Concept & copy testing,  message testing, promotional materials testing.

3. Highly specialized quantitative modeling: ROI, forecasting, etc., and qualitative experiential research.


Pharmaceutical Research

Wide range of therapeutic areas, interviewing patients, physicians, nurses, pharmacists and other healthcare practitioners.


Financial Research

Understanding payment landscape, with special expertise in credit card research and emerging technologies.


Loyalty Programs

Working with the largest loyalty program in Canada including launch & redesign of major program components.


Public Opinion

Taking the pulse of the public to understand their attitudes and opinions on current issues.