Helping clients with diverse research needs from new product testing & launch strategy research including copy-testing, & year over year U&As
Our Core Expertise
1. Category Landscape Mapping Research: ATU, U&A, Positioning research, Product experience research etc.
2. Communication Research: Concept & copy testing, message testing, promotional materials testing.
3. Highly specialized quantitative modeling: ROI, forecasting, etc., and qualitative experiential research.