Helping clients with diverse needs from new product testing & launch strategy research including copy-testing, & year over year U&As
Our Core Expertise
Category Landscape Mapping Research
ATU, U&A, Positioning research, Product experience research etc.
Concept & copy testing, Message testing, Promotional materials testing.
Highly Specialized Quantitative Modeling
ROI, Forecasting, etc., and Qualitative experiential research.
Mind mapping, Strategy mapping, Stakeholder group facilitation, etc.